Ads & Funnels

Spend, ROAS and creatives across ad accounts, mapped to funnel stages.

Retargeting Fix

fix 2 contributorsAD-133

Purchasers were still seeing prospecting ads; add exclusions.

Progress

25%

Due date

Oct 11

Tasks closed

2 / 8

Project docs

1

Delivery confidence: At risk20 days late

Backlog

2

Todo

1

75% →

In progress

1

63% →

Review

2

50% →

Done

2

25% →

Insight:2 tasks are waiting for review. Clearing review first frees 25% of the plan.

8 Issues· Grouped by status

!AD-128Check UTM naming on TikTok ads4Tracking5hNov 28HG
AD-133Tag last week’s creatives with funnel stage2Tracking2hNov 9LM

AD-130Shift $300/day from Google to Meta Advantage+4Google2hNov 30OH
AD-135Duplicate winning ad set for UK2Tracking0hNov 21?

AD-131Write brief from "form check" hook5Tracking1hNov 3LM

!AD-132Add purchase exclusion to prospecting4Google0hOct 28SK

AD-129Pause 3 fatigued creativesTikTok1hNov 30LM
AD-134Set a $40/day cap on Spark adsTracking8hNov 17LM

Retargeting Fix

fix 2 contributorsAD-133

Purchasers were still seeing prospecting ads; add exclusions.

Progress

25%

Due date

Oct 11

Tasks closed

2 / 8

Project docs

1

Delivery confidence: At risk20 days late

Backlog

2

Todo

1

75% →

In progress

1

63% →

Review

2

50% →

Done

2

25% →

Insight:2 tasks are waiting for review. Clearing review first frees 25% of the plan.

8 Issues· Grouped by status

!AD-128Check UTM naming on TikTok ads4Tracking5hNov 28HG
AD-133Tag last week’s creatives with funnel stage2Tracking2hNov 9LM

AD-130Shift $300/day from Google to Meta Advantage+4Google2hNov 30OH
AD-135Duplicate winning ad set for UK2Tracking0hNov 21?

AD-131Write brief from "form check" hook5Tracking1hNov 3LM

!AD-132Add purchase exclusion to prospecting4Google0hOct 28SK

AD-129Pause 3 fatigued creativesTikTok1hNov 30LM
AD-134Set a $40/day cap on Spark adsTracking8hNov 17LM