Spend, ROAS and creatives across ad accounts, mapped to funnel stages.
Launch · 6 weeks
Ten new creatives a week, each tagged with character, hook and funnel stage.
Fix · 1 weeks
Purchasers were still seeing prospecting ads; add exclusions.
Launch · 3 weeks
Run Brick’s top organic reels as Spark ads with a $40/day cap.
Maintenance · 3 weeks
Match UTMs, pixel events and Shopify orders so ROAS agrees everywhere.
Improvement · 4 weeks
Merge 14 small ad sets into 4 broad ones and let creative do the targeting.
Launch · 5 weeks
Budget ramp, offer creatives and a funnel for returning customers.